Its task is to wonder you and
present a new user and aesthetic
experience.

Client: Oitoproducts

Melt

2019

Melt

About

MELT collection is a family of
home accessories.

The idea of the coffee table MELT, basically, lies in its most
extraordinary form. It has only one leg, which is fastened to the
tabletop from above, thereby outlines the shape of the arc, which is
used as a handle for moving it in any convenient place for you. The
tabletop is made from a thin sheet of aluminum, which emphasizes
lightness and unobtrusiveness.
One of the important aspects of this product is its simplicity of
construction, even though it seems rather convoluted. In order
to assemble or disassemble MELT, you only need two screws that are
clamped manually.

Project scope

Product design
Color, material and finish
Engineering
Manufacturing
Art direction

"I was delighted to shoot MELT tables!
The photos perfectly conveyed the emotions and mood that this table evoked in me - it's a feeling like love."

Alina Spets
Photo session organizer

"Honestly, this was my first shooting with a furniture brand and I'm absolutely delighted with it. I and table merged into one, definitely MELT is unique - you have to feel it"!

Natali Kononenko
Model

"It’s the first heatwave of the year where I live, so when I first saw the aptly named “Melt” table, I thought, “Wow… this design looks exactly how I feel!"

Yanko Design,
online magazine

"We are sure that our MELT collection will give users a new user experience and emotions!"

Ivan Voitovych,
Founder of Oito

"The development of new items is a responsibility. We believe that such characteristics as ideology, comfort, uniqueness, and brevity are very important. After all, what will surround us in the future depends on it."

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