Now the menorah is a free-
standing, independent product.
It's not just decor, as it should be.

Client: Oitoproducts

Menorah

2020

Menorah

About

Classic
Parallel
Diagonal

Our inspiration was the menorah - one of the traditional symbols of
Judaism. The history of the menorahs has been going on for several
millennia. It is a cult because fire is heat, light, energy. Usually, the
menorah is associated with authenticity and pomposity.

Instead of traditional features, we changed the emphasis on
minimalism and functionality, but a new design keeps the essence. It
remains the object that can add light and radically change the
atmosphere. Our candleholders is not simple, it is freestanding and has a height of
51 inches. It is fully demountable for easy logistics.

Project scope

Product design
Strategy
Color, material and finish
Engineering
Manufacturing
Art direction

"CLASSIC menorah is the embodiment of the classic menorah in a modern and minimalistic design, it will perfectly complement any interior and add coziness to your room.
There is an option for 5, 7 and 9 candles."

Ivan Voitovych,
Founder of Oito

"DIAGONALS menorah is a rethinking of the classic menorah in its modern design, we added dynamism and ease to it."

Roman Kharenko,
designer of Oito

"By assemble our menorah, the consumer also becomes a designer. We help them to feel the pleasure of creation."

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