You just insert small details into
one main part.

Client: Pluses

Oitoproducts

2019

Pluses

About

Our candle holders are a
combination of minimalism and
compactness.

We cooperate a lot with different interesting brands and develop
product design for them. Every day we improve our skills and fill with
strength.
One of our goals was to implement and develop some of our ideas
under our OITOPRODUCTS. We are interested in the experience of
launching a product on the market and the development of a full
cycle.
Starting this new journey with candleholder is a spontaneous
decision.

The idea of PLUSES is very simple and clear. They consist of
aluminum plates. You just insert small details into one main part. The
side parts of the candleholder act as handles for convenient
transportation.
We believe that this product is the maximum reflection of the
philosophy of our approach. PLUSES have a very clear idea: they are
as simple and functional as possible.​​​​​​​

As for the photo - we want to move away a bit from the usual
product shots and give people more emotions and thoughts.

Project scope

Industrial design
Color, material and finish
Production
Engineering
Art direction

"As for the presentation (photography) - in my mind there was a direct association of the product with people. By their touch with candleholders."

Alina Spets,
Head of Art direction of Oito

"Clean design all photos looking very minimal congrats!"

daviann team

"Pluses - the simple transformation of 2D into 3D. This is a small user game with a suggested design from us."

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