Art projects make a great
contribution to rethinking the
beginnings.

Client: Concept

What If

2019

What If

About

"What If" is art of the cult of the
chair.

We are surrounded by a huge number of chairs. Probably every
designer has created a chair. There is an opinion that all the chairs
have already been invented.
The chair has gained such a cult value in the subject design that we
simply cannot imagine our life without it.
Reflecting on this, we had a question - “What if?”

What if a chair becomes an art object?
What if we have a chair, but we can't sit on it?
What if a chair becomes more than a chair?
We created our “what if” as a combination of the image of the cult of
his relatives and art.

Project scope

Product design
CMF
Engineering
Art direction

"What If is the image of the cult and constant desire of every designer to create their own unique chair.
Although What If looks like a chair, you couldn't sit on it. It will remain simply an image of the desire to be unique.
What If - Art of cult of the chair."

Ivan Voitovych,
Founder and of Oito

"Now Cardiomo is a good example of a high-quality ergonomic product. Production of the new gadget began in early 2018. It successfully develops in different countries and pleases its customers."

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